Kendall, Kris Jenner Are in Hot Water

May 2024 ยท 3 minute read

Kendall and Kris Jenner are facing backlash online after being accused of "promoting underage drinking."

Kendall is currently touring colleges to promote her 818 Tequila brand. On Tuesday, the 28-year-old stopped by the University of Alabama campus in Tuscaloosa and the University of Georgia in Athens.

The model was snapped handing out drinks to students at jam-packed local haunts and taking selfies with fans.

Kris shared snippets of her daughter's visits to Instagram on Wednesday, but the post sparked uproar.

"Encouraging drinking, that's smart!" commented Marlene Fernandez Mahoney.

"Kenny should be ashamed of herself for promoting her alcohol on College Campuses..." agreed Susan Padden.

"Considering drinking age is 21 most undergrads can't drink how appropriate is this?" asked Scooch Sterling.

"Way to encourage binge drinking and alcoholism," said Larissa.

"Let's get a ton of college students to get sloshed on tequila," wrote Valerie Lowry. "Anything for a buck. Shameless."

Newsweek reached out to Kris and Kendall Jenner's publicist for comment via email.

Accompanied by singer-songwriter Harry Hudson, Kendall stepped behind the bar at the Innisfree Irish Pub in Tuscaloosa, before moving to Houndstooth Sports Bar, where she distributed shots and margarita cocktails made with her 818 Tequila.

While in Athens, Kendall played bartender at hangouts Paloma Park and 1785, where she signed autographs for excited fans.

On Wednesday, she traveled to Gainsville, Florida, popping by the The Social at Midtown sportsbar. Next on the itinerary was The Swamp Restaurant, where crowds gathered hoping to spot the runway star.

This is Kendall's second college tour to market 818 Tequila. In 2023, she visited the University of Michigan, Ohio State University, Indiana University and the University of Illinois Urbana-Champaign to promote the brand.

Named for the Los Angeles area code where Kendall grew up, 818 Tequila has received 22 tasting awards since its launch in 2021. However, the company has faced its share of controversy.

Kendall has previously been accused of cultural appropriation after wearing what social media users described as "chic migrant worker look" in an advertising campaign, while her decision to only sell the tequila in the U.S., despite it being produced in Mexico, has raised eyebrows.

This also isn't the first time Kendall has been slammed for encouraging young people to drink alcohol.

In 2022, The Kardashians' star was accused of "promoting dangerous binge drinking" after sharing a photo of sipping 818 Tequila through a straw straight from the bottle.

In February that year, 818 Tequila was sued for allegedly ripping off another tequila company. The case was filed by 512 Tequila, which believed 818 Tequila had taken its branding, including the logo design and color scheme.

However, 818 Tequila settled the lawsuit in November 2022, with 512 Tequila releasing a statement saying the issue had been "resolved."

Uncommon Knowledge

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

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